商务英语1000必备单词 Unit 33 Marketing Proposals 行销企划（MP3+lrc）

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[00:03.24]brand loyalty 	品牌忠诚度 
[00:05.15]Building brand loyalty is critical to the success of the Peterson company.	彼得森公司成功的关键在于建立品牌忠诚度。
[00:10.20]competition 	竞争；竞争对手 
[00:11.92]If the ad can create a buzz, we could differentiate ourselves from our competition.	如果这则广告能制造话题，我们就能与对手有所区隔。
[00:17.69]customer base 	顾客群 
[00:19.62]We'll notify our customer base of our new products.	我们会向顾客群告知我的新产品。
[00:23.45]distribution 	经销；配销 
[00:25.24]We'd like exclusive distribution rights.	我们想取得独家经销权。
[00:28.50]market research 	市场研究  
[00:30.36]I know it's unconventional, but our market research shows that it's likely to produce results.	我知道这不是正统作法，但我们的市场研究显示这可能会有效。
[00:36.50]market survey 	市场调查 
[00:38.70]We conducted a market survey in July.	我们在七月作了一项市场调查。
[00:41.38]marketing budget 	营销预算 
[00:43.25]Our marketing budget is based on a percentage of sales value.	我们的营销预算是按销售额的比例订定。
[00:47.86]marketing plan 	营销计划 
[00:49.79]Larson Group's marketing plan is going nowhere.	拉森集团的营销计划根本行不通。
[00:53.93]marketing strategy 	营销策略 
[00:56.73]I'm not too clear about this marketing strategy.	关于这个营销策略我不是很清楚。
[01:00.11]potential client 	潜在客户 
[01:02.10]As part of her job, Betty has to make cold calls to potential clients.	贝蒂必须对潜在客户进行陌生电访，因为那她是工作的一部分。
[01:07.20]pricing strategy 	定价策略 
[01:09.36]We need to discuss our pricing strategy.	我们必须讨论我们的定价策略。
[01:12.98]respondent 	受访者 
[01:14.91]Only thirty-five percent of respondents said they were satisfied.	只有35%的受访者表示满意。
[01:19.69]retailer 	零售商 
[01:21.47]Our products are expensive, and distributors and retailers always want a large markup.	我们的产品很贵，经销商和零售商总是要求高额利差。
[01:27.27]sponsorship	赞助 
[01:28.97]Why is corporate sponsorship so prevalent?	为什么企业赞助如此盛行？
[01:32.43]supplier 	供货商 
[01:34.30]We're considering signing a contract with another supplier.	我们正在考虑和另一家供货商签约。
[01:38.26]target market 	目标市场 
[01:40.30]Our product should meet the needs of our target market.	我们的产品应该要符合目标市场的需求。

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商务英语1000必备单词 Unit 33 Marketing Proposals 行销企划（MP3+lrc）