BBC步入商界（商务英语初阶）Unit 17 Comparing Products and Prices 比较产品和价格 (mp3+中英文本)

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[00:30.52]17,Comparing products and prices	比较产品与价格
[00:41.50]The Boss isn't doing as well as we had hoped. 	 “大老板”销售没有我们预计的好。
[00:46.02]We didn't launch at the right time.	我们推出产品的时间不太合适。
[00:49.90]I myself don't think the market was ready for us.	我本人认为市场还不成熟。
[00:54.30]Dealer Dan came later and cheaper.	“商人丹”推出的时间迟，价格又便宜。
[01:00.13]Maybe we should move down-market in a couple of key territories.	或许我们该在几个主要地区把市场转移到下品市场。
[01:05.41]Excuse me, can I interrupt?	打扰一下，我能插一句吗？
[01:07.61]Sure.	当然。
[01:08.63]I've just had a call from Danny McNeil at Eromart.	我刚刚接到来自伊尔马特的丹尼・麦克内尔的电话。
[01:13.57]Oh really?	哦，真的吗？
[01:15.61]He wants a meeting to discuss discounts.	他想开个会讨论一下优惠的问题。
[01:18.80]Although he's talking about a substantial order, he wants better terms than I can authorize.	尽管他说的订货数量很大，但他要的条件已经超出了给我的授权。
[01:24.94]Would you prefer to deal with him yourself?	你要不要亲自处理？
[01:28.21]How larger a discount does he want?	他要多大的优惠？
[01:31.54]He didn't say.	他不肯说。
[01:32.92]But I think it's higher than anything we've ever given before.	但我想比我们之前所有的优惠都高。
[01:37.17]He loved the product, though.	不过，他到是喜欢这件产品。
[01:39.01]I think he's ready to negotiate.	我认为他是可以沟通的。
[01:42.55]I think it's time that we worked on this together.	我认为到了我们齐心协力做这件事情的时候了。
[01:45.36]Do you agree?	你同意吗？
[01:47.06]Yes!	同意！
[01:49.42]Edward, are you coming down to the workshop?	爱德华，你要来研发室吗？
[01:53.25]Derek wants to show us his latest idea.	德里克想给我们看一下他最新的想法。
[01:56.47]Okay. I'll join you later.	好的。我过会来。
[01:58.70]No, I think Derek wants to talk to the whole team.	不，我认为德里克想告诉整个团队。
[02:07.08]Come on!	来吧！
[02:16.03]Well, it's a terrific idea, but how much will it cost to develop?	嗯，是个好注意，但生产出来要多少成本？
[02:24.41]Not as much as you think.	不会比你想的多。
[02:27.46]It will be too expensive.	会太贵的。
[02:30.04]No, not really.	不，根本不会。
[02:33.53]I have prepared a long, detailed, careful analysis of the development costs.	我已经准备了一份详尽严谨的生产成本分析。
[02:41.59]See for yourself.	你们自己看吧。
[02:46.44]It will never sell.	销路不会好。
[02:49.13]Who's the market for this?	谁是目标市场？
[02:51.53]It is more up market than Big Boss but it will still appeal to kids as well as executives and office workers.	这比“大老板”还要接近高消费市场，但也会吸引儿童以及经理人和办公室工作人员。
[03:01.25]But that's the problem Derek.	不过，德里克，这就是问题所在啊。
[03:03.83]There's no market focus.	没有市场焦点。
[03:07.76]Do you remember the Easy-write two years ago?	你还记得两年前的"好易写“ 吗？
[03:11.05]We had a beautiful well-designed but expensive product.	我们这款产品外表美观、设计精美但价格太高。
[03:16.76]It was great.	产品很不错。
[03:18.36]Parents and children could both use it.	家长和孩子们都用。
[03:21.26]But could we sell it?	但我们有卖动吗？
[03:23.30]No, it failed because we hadn't defined our market.	没有，我们没有成功就是因为没有划定市场。
[03:28.57]But this is different.	但这款不同。
[03:31.79]This is more fun than Easy-write.	这个比“好易写”还有趣。
[03:35.87]The costings look okay, but it has too many moving parts.	生产费还好，不过活动的部件太多。
[03:41.50]So does a car, but that seems to sell.	汽车也是这样啊，还不是照卖不误。
[03:44.59]That's not the point.	问题不在这里。
[03:47.60]The more moving parts you have the more likely something will go wrong.	活动的部件越多，出错的可能性就越大。
[03:52.57]I don't agree.	我不同意。
[03:54.95]Let's just hold on a second and think about this.	我们先等等，仔细考虑一下。
[04:00.27]Derek, you like the concept and think it will sell; Kate, you can't see a market for it.	德里克，你喜欢这个概念，并且认为会有市场；凯特，你认为不会有市场。
[04:08.24]I can't see where it fits in our product range.	我看不出这件产品该归入那个系列。
[04:13.74]I' m inclined to agree with Kate.	我倾向凯特的意见。
[04:16.96]This is much more expensive than anything else we market.	这件产品比我们销售的任何产品都贵。
[04:20.64]Although it's a wonderful idea, we just won't be able to sell it.	虽然想法很棒，我们却卖不动。
[04:27.96]You must see that yourself, Derek.	德里克，你本人也一定是这样看的吧。
[04:31.40]Well not really...	也不是。
[04:35.35]Edward, what do you think?	爱德华， 你认为怎么样？
[04:38.68]Can I just check something here Derek?	德里克，我能不能先确认一下？
[04:41.60]Are you saying that there is a plastic thin enough and flexible enough to make this realistic?	你是不是在说有这样一种够细又够柔韧的塑料来使这一切成为现实？
[04:47.91]Exactly.	一点不错。
[04:50.05]That's brilliant.	太好了。
[04:51.72]On paper, I think it's the most remarkable thing I've seen.	从理论上来说，我认为那是我见过的最非凡的东西。
[04:57.67]Well, maybe Edward has something.	或许爱德华有这方面的资料。
[05:01.89]Maybe we ought to have a closer look.	也许我们该看的得更细些。
[05:05.75]I don't know what's happened to your boss.	不知道你老板有什么事。
[05:09.16]He knows I never start my meetings late.	他知道我从不晚开会的。
[05:13.63]Do you want to wait here for Don or would you rather look around?	你要在这儿等堂，还是四处走走？
[05:17.98]If it's alright with you, I'd like to look around.	如果你没什么问题，我想四处走走。
[05:22.24]Good choice.	选的不错。
[05:39.78]Of course, I have two or three meetings a day with sales people like you.	当然，我每天和跟你一样的销售人员开2、3次会。
[05:44.41]It's very good of you to see me.	你能来看我真是太好了。
[05:47.24]I always talk to my suppliers myself--it's the best way of working.	我一直跟我的供应商讲--这是最佳的工作方式。
[05:52.26]And I always prefer to bring them down here--they get a better idea of our operation.	并且我总是把他们带到这里--他们会有更好的运营想法。
[05:59.20]They must understand how we work.	他们必须明白我们是怎样工作的。
[06:02.56]Our success is based upon a certain formula.	我们的成功是有一定的规则的。
[06:06.48]Whereas most supermarkets target individual territories, our products are pan-European.	尽管大多数超市把目标市场定在单个的区域，我们的产品是面向全欧洲的。
[06:13.90]We always buy in the products with the best sales performance--products with a proven track record.	我们总是购买销售最佳的产品--那些被证明有记录的产品。
[06:21.69]We look for the biggest discounts, and we usually get them.	我们寻求最大的优惠，通常我们也会得到最大的优惠。
[06:27.61]McNeil.	麦克内尔。
[06:29.29]Danny, it's Don Bradley here.	丹尼，我是堂・布拉德利 。
[06:32.38]Good Morning, Don.	早上好， 堂。
[06:34.39]I thought I was meeting you here.	我原以为会在这里跟你见面的。
[06:37.15]I' m sorry Danny.	对不起，丹尼。
[06:38.95]That was the plan, but I' m going to be late.	本来计划是这样的但我会迟点。
[06:42.15]This meeting is taking longer than expected.	这次会议比预期的要长。
[06:45.26]Oh. When can you get here?	哦。你什么时候可以到这里？
[06:49.27]I'll be there as soon as I can.	我会尽快赶到那里。
[06:51.46]Is Edward with you?	爱德华跟你一起吗？
[06:53.40]He is.	他在。
[06:56.24]Could you start the meeting without me?	你可以不要管我，开始开会吗？
[06:57.71]Edward knows the situation.	爱德华知道情况。
[06:59.88]Oh, and can I have a quick word with him?	哦，我能跟他很快地说两句吗？
[07:03.37]I'll pass the phone to him.	我会把电话给他。
[07:05.75]Okay. It's for you, it's Don Bradley, he's got a problem.	好的。找你的，是堂・布拉德利，他出点问题。
[07:10.02]Oh, thanks.	哦，谢谢。
[07:12.51]Would you like a word in private?	你们要私下谈吗？
[07:14.26]If you don't mind.	如果你不介意。
[07:19.46]Sorry Edward.	抱歉，爱德华。
[07:20.30]I' m stuck in a meeting here.	我还在这边开会。
[07:22.26]You'll have to deal with McNeil by yourself.	你得自己对付麦克内尔了。
[07:25.10]Oh.	哦。
[07:26.61]Can you talk?	你说话方便吗？
[07:30.36]Yes, he's stepped away for a few minutes.	是的，他离开了几分钟。
[07:33.06]Do you really want me to negotiate?	你真的想让我谈判？
[07:36.09]Wouldn't you rather postpone the meeting?	你不能推迟会议吗？
[07:38.96]How do you feel about it?	你认为呢？
[07:40.92]I' m happy to go ahead, I think.	我认为，我会很高兴可以继续下去。
[07:44.48]You don't sound sure.	你语气不是很肯定啊。
[07:46.20]I' m not.	是不肯定。
[07:47.50]Look,we've talked about this negotiation	看，我们谈过这次谈判。
[07:50.86]You know the game plan.	你也知我们的计划。
[07:53.25]Do your best. I'll be there as soon as I can.	尽力而为，我会尽快赶过去。
[07:56.90]Okay Don.I'll do what I can. See you later.	好的，堂。我会尽力的。稍后见。
[08:02.04]Okay?	好了？
[08:03.07]Yes, thanks.	是的，谢谢
[08:05.28]So Don can't make it.	这么说堂赶不及了。
[08:07.85]Oh well, right, what was I saying?	哦，好吧，我刚刚说到哪儿了？
[08:12.63]Oh yes, discounts.	哦，对了，优惠。
[08:15.77]We're certainly happy to talk about possible discounts.	我们当然乐意谈谈可能的优惠。
[08:26.04]You see this?	你看到了吗？
[08:26.75]Yes.	是的。
[08:28.11]How many of these do you think we've sold in Europe in the past month?	你认为我们上个月在欧洲售出了多少？
[08:32.72]1,800 - 2,000.	1，800 - 2，000件。
[08:36.14]We sell more than that weekly.	我们每周的销售量都比这多。
[08:39.60]How much do you sell it for?	你们的定价是多少呢？
[08:41.88]This retails in France for 130 Francs, we sell it much cheaper--90Francs.	这个在法国的零售价是130法郎，我们卖的很便宜--90法郎。
[08:51.31]That's very impressive.	很不错嘛。
[08:54.28]I work on higher volumes and I have to move products faster than any other retailer.	我们做的是更大的量，我必须比其他的零售商工作要快。
[09:01.97]That means I operate on smaller margins.	这就意味着我的利润率很低。
[09:06.18]And, I repeat, I expect the largest discounts in the industry.	我再次重复，我想要这行里最大的优惠。
[09:13.39]But over here, here's a product that failed.	但，这儿，这个产品我们没有成功。
[09:19.45]We made a mistake with this one, of course, I didn't select this one myself.	我们在这个产品上犯了错，当然，这个不是我本人选的产品。
[09:28.82]Right you've seen how our operation works.	好了，你也了解了我们的运作情况。
[09:33.22]You know what I' m after.	你也知道我想要的是什么。
[09:35.52]Let's get down to business.	我们就公事公办吧。
[09:38.25]Would you prefer to talk here or in my office?	你愿意在这儿还是到我的办公室谈？
[09:41.27]The office is fine.	到办公室吧。
[09:48.82]Music.	音乐。

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BBC步入商界（商务英语初阶）Unit 17 Comparing Products and Prices 比较产品和价格 (mp3+中英文本)