BBC步入商界（商务英语初阶）Unit 11 Analysing Your Competitors 分析竞争对手 (mp3+中英文本)

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[00:24.43]Business English 	商务英语
[00:34.83]11,Analyzing your competitors 	分析竞争对手
[00:42.72]The technology is the same as ours.	技术和我们的一样。
[00:48.92]I have never seen two products which are so similar.	我从没见过两个如此相象的产品。
[00:57.34]In concept and design there are no basic differences.	在理念和设计上没有根本的不同。
[01:04.73]None.However I have examined the components and the XR590...	没有。但是，我检验过部件和XR590……
[01:16.54]What is the XR590?	XR590是什么？
[01:20.09]The XR590 is the power source which drives Dealer Dan.	XR590是驱动“商人丹”的能量源。
[01:27.89]I think it has a few weaknesses.	我认为它有几个弱点。
[01:32.18]It's not as good.	还不是很完善。
[01:34.29]In my opinion it's not reliable enough for children.	我看对儿童来讲还不足够可靠。
[01:39.15]Exactly how unreliable is it?	具体讲，怎么不可靠法？
[01:42.74]I can't say exactly.	我说不出来。
[01:46.39]I haven't completed the tests yet.	我还没完成测试。
[01:49.75]It's too early to say.	现在说为时太早。
[01:53.28]Will it affect their sales?	这会影响他们的销售吗？
[01:56.60]Derek?	德里克？
[01:58.49]Not much in the first six months, I suppose.	我想最初的6个月不会有太大的影响。
[02:02.82]It's the first six months that are important.	最初的6个月才是重要的。
[02:06.25]Edward, what do you think of their packaging?	爱德华，你认为他们的包装怎么样？
[02:09.38]Well, plenty of bright colours.	色彩很鲜艳。
[02:11.45]It'll have a lot of impact at point of sale.	在现场销售时会有很强的冲击效果。
[02:14.65]I' m afraid they are all meeting at the moment.	恐怕他们现在都在开会。
[02:18.14]No, I' m sorry, I don't know what time it will finish.	不， 对不起，我不知道会议什么时候结束。
[02:22.96]I'll put you through to Mr. Harris's secretary, and she can make an appointment for you.	我给你转到哈里斯先生的秘书，她可以为你安排约会。
[02:28.04]Please hold the line.	请不要挂机。
[02:40.23]Nice to see you again, Peter.	很高兴再见到你，皮特。
[02:42.47]It's been a long time.	好久不见了。
[02:44.66]How are things at Bibury Systems?	百布瑞系统公司运转的怎样？
[02:47.30]Very interesting at the moment.	正处在非常有趣的时期。
[02:50.41]I've just heard you're going into partnership with a rather good Japanese company.	我听说你们要和日本的一家不错的公司合伙。
[02:55.66]That's not exactly true...Peter, are you still doing consultancy work?	也不全是这样……皮特，你还在做顾问业务吗？
[03:01.85]Yes. I haven't retired yet!	是啊。我还没退休啊！
[03:05.29]Look, can I give you a lift back?	那 ，我开车送你回去，好吗？
[03:07.37]We haven't had a chance to chat for a long time.	我们好久没机会一起谈谈了。
[03:19.62]What have you found out about their marketing strategy?	你对他们的营销策略有什么发现吗？
[03:23.36]They have already scheduled a television advertising campaign.	他们已经安排了一场电视广告推广。
[03:27.48]Who with?	和谁一起？
[03:29.46]E.G.N.C.	E。G。N。C。
[03:31.89]The company that they always use.	他们一直用的那家公司。
[03:34.74]When is it scheduled?	定在什么时候？
[03:37.52]Sometime next month, but I haven' t found out the exact date yet.	下个月的某个时候，但还没查到具体的日期。
[03:42.14]Have you heard what they are spending on TV advertising?	有没有听说他们在电视广告上的花费是多少？
[03:47.40]I don't know.	不知道。
[03:52.40]No, I' m sorry, they are still in a meeting.	不，对不起，他们还在开会。
[03:56.50]I don't know how long they'll be.	不知道还要开多久。
[03:59.52]Let me take your number and I will get one of them to call you back.	我记下你的号码，我会让他们中的一个打回给你。
[04:07.98]It's good of you to give me a lift.	你真好，开车送我。
[04:10.45]It's no problem.	没什么。
[04:12.25]Are you still doing consultancy work for J.K. Toys?	你还在为J。K。玩具公司做顾问工作吗？
[04:17.75]I wondered why you were going out of your way to give me a lift.	我正在想你为什么大老远地送我，又不顺路。
[04:21.47]Well, are you?	嗯，你还在做吗？
[04:24.20]Technically no.I've just finished.	可以说不做了。我刚做完。
[04:27.41]But that work was confidential.	但那项工作是保密的。
[04:29.59]Yes, of course.	是的，当然。
[04:33.45]You could be working for us, you know, I might need a consultant.	你可以为我们工作，要知道，我们也可能需要顾问。
[04:39.81]Really?	真的？
[04:41.51]Well, perhaps.	嗯，或许。
[04:43.94]I might need an idea of the best way to react to Dealer Dan.	我需要一个反击“商人丹”的最佳方式的点子。
[04:50.67]How did you get to hear about that?	你怎么知道的？
[04:53.28]A customer.	一个顾客告诉我们的。
[04:56.55]Do you know that Dealer Dan is very like a new toy we have developed?	你知道“商人丹”跟我们的一款新玩具很相似吗？
[05:01.46]Dealer Dan could hurt us badly.	“商人丹”可以重创我们。
[05:05.40]I don't want any secrets.	我不要任何秘密。
[05:07.49]I don't want to compromise you, I just want some general information.	我不想为难你，我只想要些大面上的信息。
[05:14.69]How general?	怎样才算大面上的信息？
[05:17.01]We know their selling price, but what's their unit cost?	我们知道他们的销售价格，但他们的单位成本是怎样的？
[05:21.94]Derek, what's your estimate?	德里克，你的估计是多少？
[05:25.49]I can't say.	说不上来。
[05:27.86]I don't know what their production run is.	我们还不知道产品是怎样的。
[05:31.94]We haven't had that information yet.	我们还没有这方面的资料。
[05:35.21]Well, Big Boss's production run is three hundred thousand.	“大老板”的产量是30万。
[05:39.33]Will they produce three hundred thousand? Or more?	他们会生产30万吗？或者更多？
[05:42.55]I don't know the answer to that one.	这个我不知道。
[05:45.98]At that retail price they have to sell a lot of toys.	以那样的零售价，他们要售出很多玩具才行。
[05:51.30]It can't be less than 300 thousand, can it?	但不能少于30万，对吧？
[06:01.16]Thanks for the lift, Clive.	谢谢你送我，克莱夫。
[06:02.80]You are something of a specialist in the Far East, aren't you?	你在远东是名专家，对吧？
[06:06.55]You could say that.	也可以这样说。
[06:07.89]Well, when this deal with this Japanese company is settled, we might need your help.	我们和日本公司的交易完成后，我们或许会需要你的帮助。
[06:15.03]We should need a consultant to help set things up.	我们需要一名顾问处理事情。
[06:18.95]Of course, the success of Big Boss is a very important part of the deal.	当然，“大老板”的成功是这项交易的一个重要部分。
[06:26.10]When might this happen?	那会是什么时候？
[06:27.88]That depends.	这个要看情况。
[06:33.23]The production run is 300,000 units.	产量是30万件。
[06:38.08]And the advertising budget?	广告预算呢？
[06:42.43]Clive, I don't know.	克莱夫， 不知道。
[06:45.74]Really, I don't know.	真的，我不知道。
[07:00.05]Music.	音乐。

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BBC步入商界（商务英语初阶）Unit 11 Analysing Your Competitors 分析竞争对手 (mp3+中英文本)