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BBC步入商界(商务英语初阶)Unit 09 Explaining How Something Works介绍工作了流程(mp3+中英文本)
[ti:] [ar:] [al:] [by:www.pronounceword.com] [00:20.20]Business English 商务英语 [00:37.56]9,Explaining how something works 解释工作 [00:39.56]Can I get you a cup of tea or something? 给你拿杯咖啡或别的? [00:41.74]No, thanks, I' m fine. 谢谢, 不用了。 [00:43.53]Please have a seat. 请坐。 [00:47.65]Well, Sally, you've seen the company. You've seen our products. 萨利,你参观了公司,也见过了我们的产品。 [00:53.84]What do you think? 你认为怎么样? [00:55.95]You have a wide product range, but they' re all dependent on the same chip technology. 你们的产品样式很多,但都依赖同样的芯片技术。 [01:00.94]I think we may be able to supply you with some of the necessary circuitry, 我认为,我们可以为你提供必要的电路元件 [01:05.26]but, of course, we need to speak further about this. 当然,我们还要就此再深入交谈。 [01:08.42]Well, thanks for coming in. 噢,谢谢你的来访。 [01:11.34]It has been most interesting. 这次参观很有意思。 [01:13.39]This is the latest prototype. 这是最新的模型。 [01:16.23]How does it work? 怎么用? [01:18.01]Say something to the boss. 对“大老板”随便说点什么。 [01:20.63]Like what? 比如? [01:22.04]Anything. 什么都行。 [01:23.72]There's a microphone in Boss's ear, and it will recognize certain commands. “大老板”的耳朵里有个麦克风,它可以识别某些指令。 [01:30.12]It records what you say and stores it. 它会录下你讲的内容,并保存起来。 [01:34.43]When it hears the trigger word, it plays it back. 在听到触发字后,就会播放出来。 [01:39.16]I' m sorry, could you repeat that? 对不起,能再说一遍吗? [01:41.66]I don't understand what you mean by trigger word. 我不太明白触发字的意思。 [01:44.44]Okay, I'll try to explain it more simply. 好的,我会尽量简单地解释。 [01:48.55]We can program the Boss to say something like "I don't want problems, I want solutions". 我们可以编程使“大老板”说类似“我不管问题,只要解决方案”的话。 [01:57.08]And we do that like this: you press his nose and that activates the voice card. 我们是这样做的:你按一下它的鼻子,这样就激活了声卡。 [02:05.86]Then you say the phrase. 然后你说个短语。 [02:09.83]"I don' t want problems, I want solutions" “我不管问题,只要解决方案” [02:15.39]Then you press the nose again. 然后你再按一下鼻子。 [02:17.89]Why do you do that? 为什么要这样做? [02:19.39]You do that in order to stop the recording. 这样做是为了停止录音。 [02:23.12]Then you select your trigger word. 然后再选择触发字 [02:26.86]What is that? 那是什么呢? [02:28.79]The trigger word makes the Boss speak. 触发字可以使“大老板”开口说话。 [02:32.59]Every time he hears that word, 它每次听到这个词, [02:34.96]he will say "I don' t want problems, I want solutions. 就会说“我不管问题,只要解决方案”。 [02:41.10]So, let me clarify this: 让我来澄清这点: [02:43.93]each time the Boss hears the trigger word, he'll repeat the phrase. 每次“大老板”听到触发字,就会重复这个短语。 [02:47.76]Exactly. 正确。 [02:50.29]So give him the trigger. 那就给它个触发字吧。 [02:53.78]Okay umm ...The trigger can be the word "problems". 好的, 嗯 ……触发字就用“问题”这个字吧。 [02:59.13]Fine. Say it in his ear, then. 对着它的耳朵说,然后。 [03:03.32]"Problems." “问题”。 [03:04.68]Okay, now say a sentence with the word "problems" in it. 好的, 现在说个带“问题”这个字的句子。 [03:11.69]Excuse me, Big Boss, I' m having some problems with the project. 打扰一下,“大老板”,我在这个项目上有些“问题“。 [03:17.14]Problem! I don't want problems. I want solutions. 问题!“我不管问题,只要解决方案”。 [03:23.52]Brilliant! How is it powered? 太好了!它的动力是怎样的? [03:26.65]Aha! You'll enjoy this: 啊哈! 你会很喜欢的: [03:28.94]Light energy. It won't need new batteries. 光能。不需要新电池。 [03:33.80]Both the eyes contain photo-sensitive cells which absorb the solar energy. 它的双眼都有可以吸收太阳能的感光电池。 [03:40.77]These cells then power the motors located here under each arm. 这些电池给每支手臂下的发动机提供动力。 [03:48.84]Now, as everybody knows, when you have this kind of configuration there is a... 大家都知道,如果你有这种设置,就会…… [03:53.13]Sorry, Derek would you mind explaining that in another way? 对不起, 德里克。可以用另外的方式解释一下吗? [03:57.40]Sorry. I'll keep it simple. 抱歉。我会简单地说。 [04:00.40]The important thing is that this is a major breakthrough. 重要的是这是个重大突破。 [04:05.62]All the toys will represent the very latest in technology. 所有的玩具都代表着科技的最新进展。 [04:10.73]I can see that. It's very impressive. 这个我可以看初步来。给人的印象很深刻。 [04:14.47]Thanks, Derek. 谢谢, 德里克。 [04:15.94]Thanks for the demonstration. 谢谢你们的演示。 [04:18.00]Any time. 随时效劳。 [04:24.00]Tell me, do these toys work? 告诉我,这些玩具还可以工作吗? [04:26.72]These? Yes. 这些?可以。 [04:29.43]How old are they? 它们多久了? [04:31.15]Some of them are Victorian. 有些是维多利亚女王时代的。 [04:33.54]No microchips in these. 这些没有微芯片。 [04:35.98]All clockwork, but some of them are quite ingenious. 全部是依靠机械力,但有些是很有创意的。 [04:40.34]Look at this one for instance. 比如这个。 [04:43.20]A young violin player. 一位年轻的小提琴手。 [04:45.51]It's very beautiful. 很漂亮。 [04:47.83]How does it work? 它是怎样用的? [04:49.60]Well, you just wind it up 只要给它上紧发条, [04:55.58]...and of he goes ... 。。。他就会动了。 [04:59.41]My grandmother played with some of these when she was a girl. 我祖母年轻的时候玩过一些。 [05:03.66]And my father collected clockwork toys. 我父亲收集了这些机械玩具。 [05:07.14]They are very clever. 都很精巧。 [05:08.96]But not very safe ...Look at the sharp edges on this one. 但却不怎么安全……看这个,边上很锋利。 [05:15.05]Very dangerous and it's covered with lead paint. 很危险,并且是用铅喷漆的。 [05:20.75]Tell me, how does this work? 告诉我,这个怎么用? [05:23.16]Aha. 啊哈! [05:25.43]I've pressed return and nothing happens. 我按了返回,但没什么反应。 [05:30.12]I've tried that. 我这样试过了。 [05:32.78]How can I get out of the program? 我怎么才能推出这个程序呢? [05:36.31]Just a second. Could you speak more slowly, please? 请稍等。能说的再慢些吗? [05:40.95]Right. Let me try. 好了。让我试试。 [05:44.67]F1 and then return. Yes, 先按F1,再按返回键。对了, [05:49.08]then press "escape". 再按“退出”。 [05:52.59]Oh that's it. Thanks. 啊,对了。谢谢。 [05:58.30]Let me show you how products are market researched. 我来给你演示一下,怎样对产品进行市场调。 [06:08.99]You see all products go through the same, basic process. 所有的产品都要履行一样的基本程序。 [06:13.89]They start as an idea. 开始时只是个想法。 [06:16.69]Every month, a management committee looks at all the new ideas and they put development money into some of them. 管理层委员会每个月都对所有的新想法进行筛选,对其中的一些想法注入研发资金。 [06:25.34]Let me show you an example. 我给你看个例子。 [06:29.02]Take this product: "Friendly Fish". 比如这个产品: “友好鱼”。 [06:33.72]The idea came from a freelance designer. 这个想法来自一名自由设计师。 [06:37.77]A Management Committee looked at the designs and they liked them. 管理层委员会看了设计,很喜欢。 [06:43.57]Follow me. 请随我来。 [06:48.93]They asked the development team how much it would cost to manufacture the product, 于是他们询问队伍,制作这种产品要花多少钱。 [06:55.97]and they asked the Marketing Department two questions: 他们对市场营销部提出了两个问题: [07:00.13]1. Who is the target market for Friendly Fish? 1、友好鱼的目标市场是哪人? [07:05.55]2. How big is that market? 2、市场有多大? [07:10.17]We then know if the idea is worth taking on to the next stage which is the feasibility study. 这样我们就会知道这个想法是否值得进行到下一步,也就是可行性研究。 [07:17.59]So what happened with the Friendly Fish? 那么友好鱼最后怎样了呢? [07:25.26]We learned at this stage that it was a low cost high volume mass market product. 我们在这个阶段了解到这是一种量大价廉的大众产品。 [07:32.75]The feasibility study indicated that Friendly Fish would sell all over Europe. 可行性研究显示友好鱼将行销整个欧洲。 [07:40.23]We then invested in more market research. 之后,我们投资进行了更多的市场研究。 [07:44.74]We asked a large group of eight year olds from Different backgrounds about "Friendly Fish". 我们对来自不同阶层的8岁一大批儿童进行了询问。 [07:52.10]?We asked them questions like: 问题有: [07:55.08]Which material shall we use? 我们应该使用何种材料? [07:57.14]Which colours do you like? etc. 你喜欢什么颜色?等等。 [08:00.13]A few of the kids wanted it green and blue. 少数孩子希望是蓝绿相间。 [08:03.32]17.5% other children wanted it red. 17。5% 的希望是红色。 [08:07.86]But all of them wanted Friendly Fish. 但他们都想要友好鱼。 [08:11.31]All of them. They loved Friendly Fish. 全部。他们喜爱友好鱼。 [08:15.91]We checked each key indicator. 我们核对了每个关键指标。 [08:18.67]Every one of them was positive. 每个都是积极的 。 [08:21.84]We made half a million. 于是我们制造了50万件。 [08:24.01]And what is the sales like? 那销售如何呢? [08:25.79]Terrible! Some time it happens. 非常糟糕!有时候这种事会发生的。 [08:28.77]Even with all those market research, you can never be one hundred percent certain. 即使有了所有这些市场调研,你永远不能百分百肯定。 [08:35.33]Music. 音乐。