BBC步入商界（商务英语初阶）Unit 05 Describing Your Company's Products描述公司产品(mp3+中英文本)

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[00:00.00]Let's have a run through. We must get this right.	让我们整个串一遍。我们必须弄对了。
[00:37.70]At first, we have introductions and agenda.	首先，我们有介绍和议程。
[00:41.60]Second, I talk about the background, company growth, staffing levels, return on investment, turnover and pre-tax profit.	第二．我介绍背景，公司成长，员工水平，投资回报，营业额以及税前利润。
[00:54.20]Third, Derek, you talk about the product range.	第三，德里克，你谈谈产品范畴。
[00:59.00]At this stage of presentation, we want give broad company profile. Don't give too much detail about specific products.	展示会的这个阶段，我们想给出公司的大体轮廓。不要展示太多产品细节。
[01:08.50]Okey Don, I'll describe the range and say which products are successful.	好的，董，我将介绍产品范畴，和介绍一些成功的产品。
[01:15.80]Good! Mr. Sakai may want to discuss certain products. So, be ready for that.	很好！酒井先生可能要探讨特点的产品。所以要有准备。
[01:23.70]At the end of this section of presentation, I will ask Mr. Sakai if he has any questions.	这一阶段演示的尾声，我要提问酒井先生有什么问题吗。
[01:31.00]We want discuss research and development at this stage that will come the end.	这阶段我们将以谈论产品的研发来结束。
[01:36.50]Then, Kate, you talk about the major markets and sales strategy.	然后凯特，你讲讲主要的市场还有销售战略。
[01:42.00]Is everything ready?	都准备好了吗？
[01:44.70]Everything is ready, and rehearsed.	都准备好了，而且演练过了。
[01:48.80]Right, the product title goes here. Just remind me, is the product called "big boss" or "the big boss"?	好了，产品名称写这儿。给我提个醒，产品叫“大老板”还是“这个大老板”？
[02:01.70]"Big boss"	“大老板”
[02:03.40]Ok. These letters or these black letters?	好。这些字母还是这些黑字母？
[02:08.40]No, I don't like those letters.	不，我不喜欢这些字母。
[02:15.20]Ok. These.	好的。这些怎么样？
[02:17.70]Can maybe larger?	能再大些吗？
[02:21.60]Yes, like these. It looks good like that.	行，像这样。这样看上去不错。
[02:28.10]Excellent! It's very clear. It's easy to read. That's what I want.	太好了！非常清晰易于朗读。正是我要的效果。
[02:37.00]Again, welcome to Biburry Systems. We are very honored to have this opportunity of making this presentation to you, Mr. Sakai.	再次欢迎来到百布瑞公司。我们非常荣幸有机会给您，酒井先生在此演示产品。
[02:46.10]In the next hour and half, we hope to show that one, Biburry System has the right product range for today's market place, and ambitious plans for the future.	接下来的一个半小时里，我们希望能展示，首先，百布瑞公司拥有合适的产品范畴适合当前的市场，还有对未来的宏伟计划。
[02:58.10]Two, that our market share in Europe is growing at a steady rate.	第二，我们的欧洲市场份额在稳步增长。
[03:04.10]Three, that our market strategy in the US is very successful.	第三，我们的市场战略在美国取得很大成功。
[03:09.80]And lastly, four, that we can be a major player in Far Eastern markets. And we are sure we can be a major player in this market.	最后，第四点，我们能在远东市场成为主要玩家。并且我们确信可以做到。
[03:21.20]If you have any questions, please feel free to interrupt at any time.	您如果有任何问题，请不要介意，随时打断。
[03:27.90]But first of all, some background information on Biburry System.	但首先介绍一些百布瑞公司的一些信息。
[03:33.10]As you know, the company was started over forty years ago by Mr. Harris Senior.	您知道，公司由老哈里斯先生始建于40多年以前。
[03:39.50]In those early days, the company's core business was mould railways and cars.	在那时候，公司的核心产业是铸造铁轨和汽车。
[03:47.00]And here we have some copy that tell us what the products can do.	我们这有些印刷品介绍产品功能。
[03:52.30]Some toys talk, some toys listen, but big boss talk and listen to you.	有些玩具说话，有些玩具倾听，但是大老板既能说又能听。
[04:02.80]And here and here are the pictures. They show big boss with accessories. What do you think?	这儿，还有这儿是图片。这些图展示了大老板还有配件。您认为如何？
[04:16.10]The pictures are ok, but I don't like the copy.	图片不错，但是我不喜欢印刷物。
[04:21.10]Why not?	为什么不喜欢？
[04:23.30]It's not exciting. It doesn't sell the products.	不够兴奋。卖不出产品。
[04:27.20]Some toys talk. Some toys listen, big boss talk and listen to you.	有些玩具说话，有些玩具聆听，大老板又说又听。
[04:34.50]It's not the way you say the words. It's the words themselves. They are not right.	不是你说话的方式，是句子本身的问题。他们不对。
[04:41.60]Some toys talk, some toys listen…	有些玩具说话，有些玩具倾听…
[04:43.30]No, no I want new words. Words give big boss status. Words make important.	不不，我需要新词。能给大老板身份的词，能让他变得重要的词。
[04:50.10]Let's move from the general to the specific.	让我们介绍的具体些吧。
[04:55.60]I'm going to talk about two our products.	我要介绍两款产品。
[05:00.30]Friendly fish and mad monkey are two products that use the same mechanism.	有好的鱼和疯狂的猴子是两种使用相同机械构造的玩具
[05:09.50]It is simple mechanism, but this diagram here shows how well the mechanism works with the design of the product. For instance, take a look.	它只是简单的机械原理，但是图标显示了这产品的设计让机械工作的多么的优秀。例如，请看。
[05:27.00]I don't like the slogan.	我不喜欢这个口号。
[05:31.80]No, it's not right.	不，他们不对。
[05:34.00]Every office needs a new boss. It's just not right. Any ideas?	每个办公室需要个新老板。就是觉得不对，有主意吗？
[05:41.30]Some bosses are big, some bosses are small. Big boss is the best.	有些老板大，有些老板小。大老板最好。
[05:49.30]No.	不行。
[05:52.10]So these lines here show a total net income from the previous year.	这些线条显示了自去年的总的净收入
[06:00.60]The blue line represents income from those products in the low volume niche market category.	蓝色线代表由来自抓市场机会，小量生产的产品获得的收益所占的市场份额。
[06:07.70]The red line represents the products in the high volume low margin category.	红线代表的是大量生产的低利润产品创造的收益的市场份额。
[06:14.00]Excuse me, what does the dotted line represent?	对不起，请问虚线代表的是什么？
[06:18.70]I'm sorry. This dotted line represents income from accessories and adults.	抱歉，虚线代表的是由配件和成人产品获得的收益。
[06:26.40]Thank you! And what is the sharp decrease in February?	谢谢！还有2月的突然下降是怎么回事？
[06:32.00]This is a combination of two things, first, seasonal factors. And second, the end of product life cycle.	这有两个因素决定的，一个是季节因素。另一个是产品生命周期问题。
[06:41.50]Okay, so it's not right. I'll get you some alternatives tomorrow or the day after.	好吧，这个不对。我将在明天或者后天给你一些选择。
[06:52.90]No, I think I got it. The one boss your office needs.	不，我觉得我找到了。你办公室唯一需要的老板
[07:05.50]The one boss your office needs. That's good. That's the slogan.	你办公室唯一需要的老板。 这个很不错！标语就是它了！
[07:15.80]Thank you for your very interesting presentation.	非常感谢您有很意思的演示。
[07:22.30]I would like to tell you one or two things about our operation.	我告诉你们我们公司业务的一两件事。
[07:27.00]As you know we specialize in electronic games. We have a very large market share in the Far East.	你知道我们专长于电子游戏。我们在远东地区有很大的市场配额。
[07:36.50]We manufacture computerize games for young children.	我们生产，计算机处理游戏给儿童。
[07:41.20]Some games are for adults.	有些是成人游戏。
[07:44.90]This game, for example, is the number one best seller in Japan. The office workers love it.	例如这个游戏，在日本销量第一。办公室人员都喜欢玩它。
[07:55.10]We know the market responses well to any kind of high tech executive toy.	我们知道市场对所有高科技玩具产品反响很好。
[08:03.20]Big boss can succeed in the same market.	大老板可以在同样的市场取得成功。
[08:07.70]But there is one question I would like to ask, is it possible to launch "big boss" before January 28	但是我有一个问题要问：大老板可能在一月二十八号前下线吗？th？
[08:20.50]January 28th?	一月二十八号？

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BBC步入商界（商务英语初阶）Unit 05 Describing Your Company's Products描述公司产品(mp3+中英文本)