Adidas is one of the world’s top sporting brands. It is based in Germany and includes other brands like Reebok in its group. The three parallel bars that form its logo is known worldwide. The company bought these “Three Stripes” from a Finnish sports company in the 1950s. Adidas has provided quality sporting goodsfor decades. They create a very strong brand loyalty among consumers. Many people wear Adidas clothes and shoes as a fashion statement. The company also manufactures other products such as bags, glasses and watches. Adidas is heavily into sponsoring sports stars and teams. It is involved in sponsorship deals with thetop soccer, rugby and cricket teams all over the world. Its current marketing slogan perhaps sums up the company’s success -“Impossible is Nothing”.
阿迪达斯是世界顶级体育运动品牌T.8o^DyzTr(gR。其总部设在德国，旗下还有包括锐步在内的其他品牌pltA2D+LVh571W9;(。三条横杠的商标风靡全球nJe(-!@YH*s。20世纪50年代，该公司从一家荷兰公司手中买下了“三条纹”0E=V;uX7b|@6Oi-。数十年来，阿迪达斯一直制作高质量的体育产品VKD7lsd.N9iP_UMi*。并拥有许多忠实于次品牌的顾客s~h|rsxZ0uEs0。许多人把穿着其品牌的衣服和鞋看成是一种时尚宣言MBe(DGx960Gd。公司还生产许多其他产品，例如背包、眼睛和手表Pu~C8hU1EhuUTQB=。阿斯达斯还聘请了许多体育明星和团队代言waTBxyc7o25%=^KaJ*cG。包括与全世界的顶级球星、橄榄球和板球团队合作X%*7o#CpSixNaWKw。近日，阿斯达斯的标语或许能够总结其公司成功的秘诀--即“没有不可能”Ku;FDWd#tU]Ch]。