Budweiser is one of the biggest selling beers in the world. It is brewed by the Anheuser-Busch breweries in the United States but it has its origins in the Czech Republic. In 2008 Anheuser-Busch sold most of the operations to the Belgian-Brazilian beer giant InBev, to create the largest brewing company in the world. Brewing of the pale lager beer started in 1876 and has become an American icon. Budweiser accounts for over half of all beers sold in the USA. Like other beers, Budweiser is known for its distinctive bottle and label, both of which remained largely unchanged since 1876. Tradition is important to the company. Its website says: “At Budweiser, we take enormous pride in brewing the great American lager. But being a part of American history and life is what really makes us proud.”
百威是世界上最大的啤酒公司之一。它是在美国阿贺·布希酿酒厂生产而成，百威啤酒起初是来自捷克共和国。2008年，阿贺·布希将百威的大部分经营权售卖给了一家比利时-巴西跨国的啤酒集团-英博集团，从而建成了世界上最大的酿酒公司。1876年，百威开始酿造谈啤酒，之后成为了美国的象征。全美超过一半的啤酒销售均来自百威。像其它品牌一样，百威因其独特的啤酒和商标而著名，自从1876年以来，其商标和啤酒大体上保持不变。传统对于企业来说至关重要。其官方网站中说道：“在百威，我们酿造出了美国最好的谈啤酒，我们引以为豪。但是融入到美国历史和生活之中才真正让我们值得欢呼。”