Harley-Davidson is an American motorbike maker that has established a cult following for its machines. It was founded by William S. Harley and his childhood friend Arthur Davidson in 1901. They spent several years trying to make a motorbike that would sell. They started production in 1907 in their factory in Milwaukee, which is still the company headquarters today. The company has survived despite America’s Great Depression and competition from Japanese companies that finished off most of the world’s other motorcycle makers. Harley produces big bikes (over 750cc) designed for cruising. They have a distinctive Harley rumbling noise. The company has a very loyal following, which it develops through HOG – the Harley Owners Group. The company’s 2009 revenue was over $4 billion. Almost 5% of this was from the licensing of its logo.
哈雷戴维森是美国摩托车制造商，人们对这一品牌情有独钟。1901年，威廉·哈雷和他儿时的玩伴亚瑟·戴维森创建了该品牌。他们对销售摩托车潜心研究了许多年的时间。1907年，他们开始在密尔沃基的自家工厂生产摩托车，如今这里仍然是该品牌的总部基地。历经美国大萧条以及日本著名企业的竞争，哈雷戴维森得以存活。哈雷生产的是排量超过7500cc的大型摩托车。该企业摩托车有其特有的轰隆声。哈雷有许多忠实的追随者，这是通过哈雷车友会而逐渐产生的。该企业2009年的营业额超过了40亿美金。其中有将近5%都是通过品牌授权获得的。