Heineken is one of the world’s most popular brands of beer. It was established in 1873 in Amsterdam by Gerard Adriaan Heineken. He saw a market to introduce a ‘beer culture’ in Amsterdam’s cafes. Today, Heineken is brewed by 40 breweries in 39 countries around the world. It’s website says: “Heineken has been able to remain one of the world’s leading consumer and corporate brands for more than 130 years. It confronts directly the challenges in many of our markets to deliver organic profit growth, but also focuses on building the long-term future of our brands and business.” Heineken is one of the world’s leading brewers in terms of sales volume and profitability. Its principal brands are Heineken and Amstel, but it also ownsmore than 200 international brands, including Foster’s, Strongbow cider, Kingfisher, Tiger, and NewcastleBrown Ale.
喜力啤酒是全球知名的啤酒品牌。1863年，杰拉德·阿德里安·海尼根在阿姆斯特丹创立了该品牌。他想出了将啤酒文化引入阿姆斯特丹咖啡馆的想法。如今，喜力在全球39个国家建立了40家酿酒厂。其官网称：“喜力有能力成为全球知名啤酒品牌之一，该品牌已经有130多年的历史。但是，该品牌与许多市场上宣传的有机增长背道而驰，但是它仍然致力于建立品牌的未来。”就销售量和利润率来说，喜力是全球顶级啤酒制造商之一。其最主要的品牌是喜力和阿姆斯特尔河，但是它还拥有全球200多个品牌，包括Foster’s、力宝果酒、翠丰、老虎以及纽卡斯尔棕啤。