Manchester United Football Club is the biggest brand in world football and the world’s richest club. The English Premier League club was founded as Newton Heath in 1878 and changed its name to Manchester United in 1902. It is one of the most successful clubs in English football and perhaps the most widely-supported in the world, with as many as 350 million fans. In 2010, Forbes magazine ranked Manchester United second to the New York Yankees in its list of the world’s most valuable sports team brands.The club has always managed to secure lucrative sponsorship deals and regularly receives the highest share of TV rights. United manage its worldwide exposure well through its own TV channel, MUTV. It also has a financial services arm and a foundation to help poorer children succeed.
曼彻斯特联足球俱乐部是全球最大的足球俱乐部品牌，也是全球最富有的俱乐部。1878年，曼联的前身叫作牛顿·希斯，1902年更名为曼彻斯特联。它是英格兰足球史上最成功的俱乐部之一，或许也是全球获得支持最广泛的俱乐部，全球有3亿5000万名球迷。2010年，福布斯杂志将曼联评选为全球最有价值的体育团队之一，第一名是纽约扬基队。该俱乐部总是能够获得金额不菲的代言费，以及最高额的电视转播权。曼联是通过自己的电视频道-MUTV来直播比赛的。曼联还资助其他人，它们还建立了自己的基金来帮助更多贫困的孩子取得成功。