第一讲：概述(executive summary)
概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。
概述应包括的基本内容有：
企业的宗旨，例如：
in 2007, abc corporation was created to...
now, abc corporation is at a point where…
背景介绍，例如：
for many years people have…
the condition of the industry today is such that…
产品或服务及市场竞争情况，例如：
we have just completed the development of s30 – a novel and proprietary construction tool compared to competitive products, our s30 can…
企业目标，例如：
our objective, at this time, is to propel the company into a prominent market position. we feel that within 5 years abc corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. to accomplish this goal we…
管理团队和管理组织，例如：
our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with…
市场策略，例如：
the fundamental thrust of our marketing strategy consists of…
财务状况和计划，例如：
in 5 years we will have… and our investors will be able to…
结论，例如：
abc corporation enjoys an established track-record of excellent support for our customers. their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the…