热点演练3
directions :for this part , you are allowed 30 minutes to write a composition on the topic celebrity effect . you should write at least 120 words following the outline given below in chinese :
1.很多公司利用明星效应来宣传自己的产品。
2.分析明星效应产生的原因。
3.谈谈“我”的看法。
参考范文
框架搭建:由标题和提纲所列内容可知,本文应为一篇明现象类作文,其基本的段落安排如下:第一段指出明星效应这一现象并描述其主要表现;第二段分析明星效应产生的主要原因;第三段谈谈“我”对明星效应的看法。
celebrity effect
nowadays , more and more companies use clebrity effect to promote their products . every day we are exposed to a large number of star advertisements on television , newspapers and other media . in addition , it has become a very common phenomenon that entertainment celebrities and sports stars are employed as spokesmen for the products .
there are many different factors contributing to this phenomenon . among all these factors , the great profits celebrity effect brings play a critical role . those stars images familiar to the public make tha products become popularized in a short time . moreover , celebrity endorsement may enhance the products' images , and thus win the consumers' trust . besides , celebrities can not only make a lot of money but have more exposure and popularity .
no doubt , celebrities increase the charm of the products , and a win-win result is achieved between companies and celebrities . however , it is worth noting that some celebrities are not responsible enough . they might become the marketing tool of some dishonest companies . therefore , i suggest celebrities improve their responsibilities and make efforts to achieve an all-win of consumers , celebrities and companies .