Textbook prices are traditionally high. Adding to that problem, many college instructors change textbooks year after year; they either upgrade to a new edition or switch to an entirely different textbook. This further hurts students because if an instructor no longer uses a particular textbook, that book has no resale value.
Dr. Jason decided to make life a little easier and a lot cheaper for his students by writing his own book on public speaking. “Many books have an increased price because of bells and whistles: CD-ROMs, lots of color photographs, and lots of graphics. I talked to my students, and many of them, like me, prefer to keep things simple. So, during a sabbatical a few years ago, I wrote my own textbook. I made sure that it wasn’t long-winded. I called it Successful Public Speaking: How To Be Brief, Concise, and to the Point.
“Compared to most other public speaking primers, mine is half the number of pages, and one-third the price. That is, $30 instead of $90. Plus, it is published in a three-ring binder format. So, when I wrote a second edition last year, students only had to buy the 35 new pages and delete 35 of the original pages. For only $7.00, they had upgraded to the new edition. I’ve had great feedback from my students about this loose-leaf concept. Maybe the word will get out, and more writers and publishers will try it.”