Vauxhall Motors
新车推出仪式---沃克斯豪汽车公司
Company Outline
公司概要
Vauxhall Motors is one of the longest established motor manufacturers m the world, and part of the world's largest corporation—General Motors. Founded in 1903 the company now employs 7,000 people directly T and supports an estimated 30,000 further jobs in the UK. The company, and its sister company IBC Vehicles, have production facilities in Lupton. Bedfordshire and Ellesmere Port in Cheshire. Our headquarters is also in Lupton.
沃克斯豪汽车公司是世界上最早的汽车制造商之一，也是世界上最大的通用汽车公司的一部分。公司成立于1903年，现有员工7000人，并预计将为英国提供30000个就业岗位。公司和其姊妹公司IBC在卢顿，贝德福德郡和柴郡的埃尔斯米尔港都有生产设备，我们的总部也设于卢顿市。
During 2001 car production continued at both our UK sites. Lupton home to the Vectra passenger car plant, Griffin House—the administrative and marketing headquarters—and the company’s Technical Centre, Adjacent to the Lupton manufacturing plant is GM sister company IBC Vehicles which produces the Vauxhall Vivaro van and Frontera off road vehicle. Nearby is the Aftersales Warehouse, with a stock of over 92,000 different part lines. In April 2001, the new European Customer Service Centre was officially opened on the same site, enable of handling customer enquiries for Vauxhall, Opel, Cadillac and Chevrolet across 20 European countries. The Vauxhall Engineering Centre is a design and engineering centre of excellence for vans and recreational vehicles located in Millbrook, Bedfordshire.
2001年我们的汽车持续在英国地方生产。卢顿市主要是威达乘用车制造厂，格里芬庭院是行政和市场总部，也是公司的技术中心。与卢顿制造厂相邻的是通用的姊妹公司IBC汽车，这里生产沃克斯豪货车和越野车。附近是售后服务中心，有超过92000条不同的产品线。2001年4月，欧洲客户服务中心也正式卢顿开业，该中心可以处理欧洲20个国家的沃克斯豪，欧宝，凯迪拉克和雪佛兰等轿车的客户咨询。沃克斯豪工程中心坐落于贝德福德郡的米尔布鲁克，是货车和休闲用车优秀的设计和工程中心。
With increased sales volumes in 2001 the company became the leading supplier of UK-produced vehicles to the domestic mart, and Vauxhall also boasts the widest range of UK-manufactured cars and vans, including Astra, Astravan Frontera, Vectra and Vivaro.
2001年因销售额的增加沃克斯豪已成为英国本土市场汽车生产的主导供应商，公司还是英国生产汽车和货车范围最广的公司，包括阿斯特拉，阿斯特拉温前卫，威达和维瓦罗。
New Car Market
新汽车市场
The new car market in the UK had a record year in 2001 with sales of 2. 46 million vehicles, a 10.7 per cent increase over 2000. This market growth came despite the global economic slowdown, continued pressure on new car pricing and uncertainty about the future shape of the European car market ahead of the outcome of the review of Block Exemption. For the third year running Vauxhall recorded a registration volume increase with 310, 153 registrations, an increase of 13,634 units (4.6 per cent). Despite increased registrations, Vauxhall's overall market share fell by 0.7 percentage points to 12.6 per cent of the market. Registrations in the retail car mart，which excludes fleets of 25 vehicles or more, reached 240, 540, an impressive 20. 3 per cent increase over 2000 and Vauxhall’s share of the private sector increased from 7.2 per cent to 7.6 per cent (108,758 registrations). Following the record number of new car launches in 2000,2001 saw the company keep up the pace with the exciting new Astra Convertible joining the lineup.
英国新车市场在2001年达到最高，销售246万辆，比2000年增加10.7%。达到这种增长时全球经济正处于低迷状态，新车定价的持续压力，以及在团体免除结果前欧洲汽车市场未来形态的不稳定性。沃克斯豪运行第三年汽车挂牌达到310153辆，同比增加13634辆（4.6%）。尽管上牌率增加，沃克斯豪总的市场份额下降了0.7%，占比12.6%。零售市场的上牌量，不包括25辆舰队式的，达到240540辆，比2000年增加了20.3#，沃克斯豪私家车销售份额占比从7.2%增加到7.6%（108758辆）。继2000年新车发行破纪录之后，2001年公司再次推出新款阿斯特拉敞篷车。
Van Market
货车市场
2001 was Vauxhall’s "Year of the Van", with three new product launches. The main focus was the launch of the new Vivaro, a joint venture with Renault and manufactured at IBC Vehicles, located adjacent to the Lupton Car Plant The Vivaro secured a number of prestigious awards during the year culminating with the “International Van of the Year“. The all new Corsavan and Combo vans were also new arrivals during 2001 joining the Movano and the Ellesmere Port produced Astravan. Largely due to the runout of older models, Vauxhall experienced a reduction in van sales in 2001 and set against a stronger UK van market (up 6.1 per cent) returned a market share of 9.7 per cent for the year, a reduction of 1.15 per cent on 2001. In the retail market, however, increased registrations resulted in a 0.5 per cent increase in market share to 9.4 per cent. With the launch of the Corsavan (February), Vivaro (May) and Combo (October) it is expected that full year sales of these products will again increase Vauxhall’s van market share.
2001年是沃克斯豪的“货车年”，公司推出了三款新车产品。主要焦点是新维瓦罗的发行，这款车是与雷诺公司合作并由位于IBC汽车公司的卢顿汽车厂生产的。维瓦罗货车在“年度国际最佳货车”获得了多项殊荣，全新大篷车和钢博货车2001年与蒙瓦诺公司的合作，埃尔斯米尔港生产阿斯特拉货车。由于老车型已无存货，沃克斯豪2001年货车销量下降，与英国强势的货车市场形成反差（达到6.1%），占市场份额的9.7%，比2000年降低1.15%。但零售市场上，上牌率增加了0.5%，市场占比达到9.4%。随着大敞篷车（二月），维瓦罗（五月）和钢博（十月）货车的发行，沃克斯豪有望再次增加市场份额。
Sales, Marketing & Customer Care
销售，市场与客户服务
Customer Care Embraces Europe
客户服务涵盖欧洲
As an automotive industry first in terms of geographic scope and cultural diversity, the new European Customer Care Centre came of age in 2001. Welcoming consultants from across Europe, the centre, located on the outskirts of Lupton, became home to fourteen nations by the end of the year serving close to eight million Vauxhall and Opel customers. By mid-2002, with the addition of six further nationalities, implementation of the project will be complete. Answering around 5, 000 calls and almost 1, 000 letters, faxes and e-mails per day, the centre ensures that customers, views are fed back into the organization.
首次由于地域优势和文化多样化的汽车产业而言，新的欧洲客户服务中心到2001年已经成熟了。感谢欧洲各国顾问，位于卢顿市郊的总部到年底已成为14国的总部，并服务者仅800万沃克斯豪和欧宝枯涸。到2002年中期，再加上另外的六国，我们项目的运行就完整了。服务中心每天会处理接5000通电话，回1000封信，传真和邮件以确保客户的意见每天都能反馈到公司。
Vauxhall’s three year warranty programme, conceived and implemented by Vauxhall Customer Care in October 2000, was recognized by What Car? Magazine in 2001 which voted it top of the manufacturers’ offerings.
沃克斯豪的三年保修计划于2000年10月由沃克斯豪客户服务中心接收执行，2001年被什么车？杂志承认并评选为生产者的最好选择。
Meeting Customer Demands
满足客户需求
Vauxhall’s success depends upon meeting and exceeding the demands of its customer, both present and future. Through a variety of means, close contact with motorists (especially potential and existing customers) provides guidance on the types of products and services required.
沃克斯豪的成功靠的是现在和未来满足并超过客户的需求。通过一系列方法，与车主深入交谈（尤其是潜在和已有客户）为我们产品特征和服务要求提供了导向。
These priorities are incorporated into the design and development of all Vauxhall vehicles.
这些优先考虑的事情被融入进沃克斯豪所有车型的设计和发展中了。
Advances in technology and an extremely competitive market have created an everincreasing pace of change within the car industry. In an ever changing market, innovation is a standard that customers are coming to expect and which has been delivered by Vauxhall in examples such as the Flex7 seating technology of the Zafar and the clutches Easytronic Transmission of the New Corse.
优先的技术和有竞争力的市场让沃克斯豪在汽车行业一直保持增长态势。在多变得市场环境下，创新是客户期望的标准，而沃克斯豪也在很多方面体现了这一点，如赛飞利的Flex7座位技术和新可赛的无离合器易电传动等。
Vauxhall’s aim is to provide innovative vehicles and services that customers want to buy, while also raising the standard in other areas, such as environmental performance, which are a priority for Society in general—a goal that is not always easily achieved.
沃克斯豪的目标是为客户提供创新的车辆和服务，并在其他方面提升水准，如环境性能是为社会考虑的首要因素---这并不是容易达成的目标。
For example, safety features, increased performance md anti-theft features all tend to add weight and reduce the environmental performance of vehicles.
例如，安全特性，增加的性能和防盗功能都增加了重量，但降低了汽车的环保性能。
Meeting Customer Demands
满足客户需求
In regular surveys of 500 people Vauxhall asks motorists to rank their five key factors out of a list of twelve that could affect their purchase decision. In order of importance the ranking is consistently as follows:
近期沃克斯豪对500名车主进行了调查，让他们从12个影响购买决策中选出5个重要因素并进行排名。按重要顺序依次排名如下：
• reliability
•可靠性
• safety
•安全性
• cost of ownership
•购置成本
• comfort
•舒适度
• performance
•性能
• reputation of Manufacturer
•制造商的声誉
• design
•设计
• anti-theft features
•防盗功能
• environment
•环保性能
• color
•颜色
• country of Manufacture
•制造地