世界500强企业员工英语必修课Unit 58 手机

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[00:00.00]Unit 58 Iphone 	苹果手机
[00:01.23]* purchase 	・vt. 买，购买・n. 购买，购买的物品
[00:02.23]* launch 	・vt. 发动，推出；发射・n. 发射，下水，投产
[00:03.76]* phone model 	手机型号
[00:05.61]* match 	・ v. 和……相配；・n. 对手，火柴，比赛，配偶
[00:07.47]* available 	・a. 现成可使用的，可利用的；可得到的
[00:09.21]* qualified 	 有资格的，合格的
[00:11.39]* battery 	・n. 电池（组）；炮组；一套（系列）
[00:12.96]* smartphone 	智能手机
[00:15.18]* web browser 	万维网浏览器，网络浏览器
[00:17.45]* deter 	・vt. 阻止，威慑，威吓，使断念
[00:19.23]* potential customers 	潜在的顾客（消费者）
[00:21.79]* cut price 	降价
[00:23.72]* affordability 	支付能力
[00:25.69]* boost sales 	增加销售额
[00:27.90]* benifit 	利润
[00:29.71]dampener 	・n. 潮湿器；泼凉水；令人扫兴的人／物
[00:35.43]initiative 	・n. 首创性的，创新的
[00:37.34]industry 	・n. 业界
[00:39.14]headquarters 	・n. 总部
[00:41.11]Chief Executive Officer (CEO) 	首席执行官
[00:44.35]deployment 	・n. 部署，调动
[00:46.21]entry into 	进入
[00:48.24]show off 	炫耀
[00:50.24]entrepreneur 	・n. 企业家；事业创办者；承包人
[00:53.12]target 	・n. 目标，对象，靶・vt. 把……作为目标，瞄准
[00:56.50]A: I heard that you have purchased the latest smartphone by Apple?	我听说你买了最新推出的Iphone5智能手机。
[01:02.79]B: Yeah, Iphone5 was launched in Beijing yesterday, and I got one at the cost of lining up for three hours. 是的，Ipone5昨天在北京首次推出，我是排了三个小时的队才买到一款的。
[01:10.21]There are so many people in the Apple franchised store.	当时在苹果专卖店门口人特别多。
[01:14.14]A: Wow, amazing! How much is it? It must be very expensive.	哇，太神奇了！你这款多少钱？一定很贵吧？
[01:19.10]B: Yeah, I paid for 5,000 RMB.	嗯，是挺贵的，我花了5000元。
[01:23.23]A: It's beyond my affordability. Since it is much more expensive than the other qualified cellphone, such as Nokia, what magic force you to buy it?	我支付不起。这比像诺基亚这样的名牌手机贵多了。既然这么贵，是什么如此吸引你买它呢？
[01:34.58]B: Because the smartphone, Iphone5, is faster, thinner, has a longer battery life, and it features web browser. I think no available phone can match it.	因为Iphone5反应速度更快，机身更薄，电池更耐用，而且还可以无线上网。我觉得没有任何一款手机能超过它。
[01:45.69]A: Oh, I see. But I think that the high price must have deterred many potential customers.	喔，我懂了。但是我觉得高价位使苹果失去了很多潜在的顾客。
[01:52.46]B: I can't agree with you no more. It is true that the high price puts quite a dampener on the sales. 我完全赞同你的看法。高昂的价格确实大幅度减少了苹果的销售额。
[01:59.75]Apple should cut price in order to boost sales, which will benefit the company more.	苹果公司应该减价从而增加销售额。这对他们公司更加有利。
[02:05.22]A: Yes, that will make double benefits between customers and the company. And when it is cheaper, I want to buy the same mobile model of yours.	是啊，这样才会使消费者和公司双方都得益。等价格便宜些了，我也想买个跟你的型号一样的手机。

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世界500强企业员工英语必修课Unit 58 手机