世界500强企业员工英语必修课Unit 67 促销活动

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[00:00.00]Unit 67 Promotion 	促销活动
[00:00.99]* incentive 	・a. 刺激的，鼓励的・n. 刺激，鼓励，动机
[00:03.17]* persuade 	・vt. 说服，劝服；使相信
[00:04.73]* client 	・n. 委托人，客户
[00:06.52]* encourage 	・vt. 鼓励，激励
[00:08.41]* purchase 	・vt. 买，购买・n. 购买，购买的物品
[00:10.40]* focus on 	以……为焦点；集中于
[00:11.63]* visitor 	・n. 参观者，访问者，来客
[00:13.26]* impression 	・n. 印象，感觉
[00:15.00]* channel 	・n. 方法，通道
[00:16.56]* media 	・n. 新闻媒介，传播媒介
[00:18.56]* personal selling 	人员推售
[00:20.28]* sales exhibition 	展销
[00:22.52]* at a discount 	减价
[00:24.67]* lucky drawing 	幸运抽奖
[00:26.57]* effectiveness 	・n. 有效性，效力
[00:28.54]take the opportunity to do sth. 	抓住机会做某事
[00:35.68]take the liberty of doing sth. 	冒昧做某事
[00:38.70]assure 	・vt. 使确信，使放心；确保，保证给
[00:40.64]enjoy ready/fast sales 	畅销
[00:44.48]meet with warm reception 	受到欢迎
[00:47.21]entitle sb. to a discount 	给某人打折
[00:50.58]to one's advantage to do sth. 	做某事是有利的
[00:53.96]recommend sb. to do sth. 	建议做某事
[00:57.27]go over 	仔细检查，察看；复习，重做
[00:59.00]promotion posters 	促销海报
[01:04.32]A: Sales promotion is usually used as an incentive to encourage people to purchase these products.	促销是一种有效的刺激方法，能够鼓励人们去购买他们的商品。
[01:12.65]B: Yes, and there are many channels to achieve the goal, such as promoting by personal selling and discounting, through media and sales exhibition.	是的。可以通过很多渠道达到促销的目的，如通过人员推销和打折扣，或者通过媒体和展销。
[01:21.23]A: You must remember that last year our company focused on sales exhibition to sell our new products, which is a huge success.	你肯定记得去年我们公司集中通过展销来卖出我们的新产品，那一次展销很成功。
[01:29.23]B: Of course. We had made preparations for it for a long time, inviting visitors, packing our products and preparing gifts for the lucky drawing.	当然记得，我们为展会准备了很长时间，邀请参观者，包装产品，准备幸运抽奖的礼物。
[01:38.29]A: We succeeded in arousing their interests in our products, which gave a deep impression on them, and finally we succeeded in persuading clients to purchase them.	我们的产品给他们留下了很深的印象，成功地引起了他们的兴趣，并最终说服客户购买产品。
[01:48.00]B: Through sales exhibition, our products got promotion and gave a long term effectiveness to our company.	通过展销，我们的产品成功促销了，并给我们公司带来了长期效益。

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世界500强企业员工英语必修课Unit 67 促销活动