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时装零售商的战争——Gap不敌H&M和Zara

Lost to H&M and Zara

不敌H&M和Zara

The retailer Gap is to close 175 stores across North America over the next few years as it attempts to turn around the business.

为了让业务好转,零售商Gap将在未来数年内关闭175家北美门店。

A "limited number" of European shops would also close, the San-Francisco-based company said in a statement.

总部位于旧金山的Gap在声明中表示,有限数量的欧洲门店也将被关闭。

In addition, Gap will also cut about 250 jobs from its head office.

此外,Gap还将从总部裁减250个岗位。

It has been struggling with falling sales as it competes with the likes of Europe's H&M and Zara.

在和来自欧洲的H&M、Zara等对手的竞争中,Gap受困于销量下降。

Like-for-like sales for the Gap brand fell by 15% in April, compared with a 3% rise in the same month last year.

今年四月,在不包括新开和新关闭的门店的情况下,Gap旗下的销售下降了15%,而在去年同期,销售上升了3%。

Chief executive Art Peck said: "Returning Gap brand to growth has been the top priority since my appointment four months ago."

首席执行官阿特·佩克称:“自从我在四个月前被任命以来,帮助Gap扭亏为盈一直是首要任务。”

"Customers are rapidly changing how they shop today, and these moves will help get Gap back to where we know it deserves to be in the eyes of consumers, " he added.

“今天的用户会在短时间内改变购物方式,这将帮助Gap在消费者心目中回到我们认为它应该在的位置。”

The store closures will mean a loss of sales worth about $300m, Gap said, with one-off costs expected to be between $140m to $160m.

Gap表示,关闭门店意味着大约3亿美元的销售损失,以及1.4至1.6亿美元的一次性支出。

It did not say how many employees would be laid off as a result.

Gap并未披露此举将导致多少名员工被解雇。