Reporter: We’ve noticed at TDWI and other shows lately that your booths have a new look featuring the Teradata name. Can you tell us about this shift in branding?
记者：我们从数据仓库研究所和最近的 一些展示中发现，你们的售货处现在有 一个以Teradata的名字为特征崭新的形象，您能跟我们说一下有关品牌变更的 问题吗？
Hurd: NCR has decided to give even greater focus to its data warehousing and CRM business. In July 2000 NCR created two operating divisions within the company, with all data warehousing and analytical solutions under the Teradata Division. Then，earlier this year, we pushed the emphasis further by implementing a new branding approach for this business. Following extensive research and analysis with customers, prospective customers and industry luminaries，we decided to create a new brand icon featuring the Teradata name and began identifying ourselves as “Teradata，a division of NCR Corporation.” This will be the lead brand to promote our data warehousing and analytical solutions, projecting a technology-savvy, passionate, confident organization.
赫德：NCR准备将更多的精力投入到 数据库存和客户关系管理上。2000年 7月，NCR在公司内部开创了两个运 营段，包括所有的数据库存和解析解 法。然后在今年的早些时候，我们又执 行了新的品牌政策，以把更多的注意力 放在那个产业。我们首先对我们的现有 顾客、潜在顾客和工业方面的杰出人物 进行了大规模的研究与分析，然后我们 决定创造_个以Teradata为特征的新的 品牌形象，并将我们定义为“Teradata, NCR的一个分支”。作为一个领头品牌将它推销我们的数据库存和解析解法， 规划出一个富有技术、充满激情和自信 的组织。
Reporter: Give us your view of the data warehousing market. What factors are driving your division’s growth in this space?
记者：请跟我们说一下您对数据库存市 场的看法，促使您公司里这个部门进步 的因素有哪些呢？
Hurd: If you take a look at the volatility in the marketplace today, where business cycles are compressing at an accelerated rate and investors are demanding growth, an executive’s biggest challenge is making better decisions— faster and more efficiently. Executives are also desperate to push decision-making deeper in the organization in order to win and keep customers in today’s frenetic competitive pace. There's no room for mistakes. Teradata’s strength lies in helping companies grow their business by enabling this “instant” decision-making environment. We accomplish this by first delivering powerful data warehousing and analytical solutions that offer a single view of the business across the enterprise. An integrated view is an extremely important first step, because all questions, no matter how complex, will result in more accurate decisions if they are analyzed against a single consistent view of the data. The next step is to deliver power to the people—providing analysis capabilities throughout the orginization that delivers quick, fact-based answers. Giving people the ability to take action based on facts, balancing very costly, sometimes sensitive issues is critical to nimble business performance. Finally, for those companies ready for the new competitive frontier, Teradata solutions are ready to link the results of analysis with other business applications, automatically updating systems with new information that affects pricing, processes, logistics, and service. That’s our vision for how business and decision-making will quickly evolve to succeed in the networked economy. The enabling technology environment is something we call active data warehousing. That is important to us.
赫德：如果您看一下现如今市场的挥发 性，您会发现商业周期正加速地受到紧 压而缩短，投资者要求不断进步，那么 对一个主管最大的挑战就是要以更快地 速度、更高的效率作出很好的决定。主 管人员也很拼命地推动决策深入组织内 部，以在今天疯狂的竞争节奏下保住老 顾客、赢得新顾客。因此错误是绝对 不允许的^Teradata的力量在于，通过 制造那样的决策环境来帮助企业发展他 们的产业。我们实现这个目标的第一步 就是，将有力的数据库存和解析解法推 广到我们的企业之中提供一种单独的商 业视角。整合观点是非常重要的第一 步，因为所有的问题，无论多么复杂， 在经过仔细一致的数据分析之后，都会 得出更精确的决定。下一步就是带给人 们力量，在组织之内通过提供能够给出 迅速、真实的答案的分析能力。使人们 有能力在事实的基础上采取行动。平衡 一些费用高有时候敏感的问题，但是对 企业绩效很重要的决策是很关键的。最 后，对于那些准备好迎接新挑战的企业 来说，Teradata解决方案将能够把分析的结果和其他公司中的应用结合起来， 自动以影响价格、进程、物流和服务等 新信息更新系统。这就是我们对于企业 和决策如何在网络经济中胜出的看法。 这里的技术环境就是我们所说的积极的 数据库存。这对我们很重要。
Reporter: Tell us about the new data warehousing and CRM products and solutions we can expect to see coming from Teradata Division in the near future.
记者：告诉我们在不久的将来，我们可 以期待在Teradata部门看到有关于新的 数据库存和客户管理的产品和解决方案。
Hurd: This spring we have a number of promising enhancements and additions to our solutions. In March we announced the availability of Teradata CRM Version 4.0. This product integrates NCR’s Relationship Optimizer product line with the analytics and campaign management products of Ceres, a company NCR acquired in April 2000. This new CRM product suite takes full advantage of the valuable customer information in a company’s data warehouse, presenting marketers with analysis, action, evaluation and learning from within one tool. In early April we launched the newest version of Teradata E-Business Analytics, which enhances BroadVision’s suite of E-business applications. This product will allow businesses to tap into the information they gather from click stream analysis and transactions to provide personalized offers online.Also in April we announced Teradata Warehouse 6.1, which includes our new Teradata Miner data mining software. This release provides additional capabilities for businesses to develop active data warehouses. Active data warehousing is a new trend in decision support; it involves making the insights from the data warehouse available in real time to thousands of users.
赫德：今年春天，我们对方案进行了 很多提高和补充。3月份我们宣布了 Teradata客户管理第4版的可行性，这 个产品将NCR的关系优化器生产线和 解析学以及Ceres的竞争管理产品结合 起来，其中Ceres是NCR在2000年4 月收购的一个公司。这个新的客户管理 产品的开发人员充分利用了数据库存宝 贵的客户信息，向市场上的商人们展示 出了集分析、行动、估价和学习于一身 的产品。4月初，我们推出了 Teradata 最新版本，提高了宏道的电子商务套件 的商业应用性。该产品将允许企业打入 他们的资料，从点击流分析和交易的集 合中，提供个性化在线服务。同样在4 月份，我们宣布推出Teradata数据仓库 6.1，其中包括我们的新Teradata的矿工 数据挖掘软件。此版本为企业提供额外 的功能，即发展动态数据仓库。动态数 据仓库反映了支持决策的新趋势，它涉 及到将对数据仓库的深刻见解实时提供 给数千名用户。
Reporter: Tell us more about active data warehousing.
记者：请跟我们说一下有关动态数据库 存的问题。
Hurd: Active data warehousing is our vision for the future of decision support. We see a trend in data warehousing away from using these systems just to generate reports for top management. The future of data warehousing involves not only using the system for strategic decision-making but putting the company’s data in the hands of front line employees, allowing them to make quick and informed decisions. To accomplish this, companies require a data warehouse that can load data quickly and handle thousands of complex queries coming from thousands of users. Today we are helping customers implement data warehouses with these characteristics.
赫德：动态数据仓库，是我们对决策支持的未来的憧憬。我们看到数据仓库的 趋势是避免使用这些系统，只是为了生 成最高管理层报告。未来的数据仓库不 仅涉及利用系统进行战略决策，还有将 该公司的资料提供给一线员工，能让他 们作出迅速和明智的决定。为实现这一 目标，公司需要一个数据仓库，能够快 速加载数据，解决来自上千用户的数以 千计的复杂问题。现在我们正在帮助顾 客执行有这些特色的数据仓库。
Reporter: Tell us about your customers? What industries do you target?
记者：跟我们谈一下您的顾客可以吗？ 您的目标产业是什么呢？
Hurd: We, ve had a great deal of success with major global retailers, but we also have customers who are leading the banking, airline，telecommunications, insurance，manufacturing，energy, and entertainment industries, plus several of the most successful e-businesses. To be more specific, our customers include six of the top seven airlines, six of the top 10 retailers, six of the top nine communications companies, more than 40% of the largest US manufacturers and the world’s leading banks. These customers include Royal Bank of Canada, Delta Air Lines, Qantas, SBC, Taiwan Cellular, UnumProvident, Samsung Life Insurance, Edison Mission Energy, Harrah’s Entertainment, Federal Express, Shanghai Stock Exchange, Travelocity, E-TRADE, and MatchLogic.
赫德：我们与全球主要零售商的合作取 得了很大的成功，但是我们也有作为银 行、航空、电信、保险、制造业、能 源、娱乐行业，以及最成功的电子商 务企业等行业领导这类的客户。具体 说来，我们的客户包括排名前7的航空 公司中的6个，前10零售商中的6个， 前9位的通信公司中的6个，以及超过 40%的美国最大的制造商和全球领先的 银行。这些客户包括加拿大皇家银行、 德尔塔航空公司、SBC通信、台湾大哥 大、普诚、三星生命保险、爱迪生团能 源、哈拉娱乐公司、联邦快递、上海证 券交易所、Travelocity公司、电子贸易 和MatchLogic等很多企业。
Reporter: Do you consider IBM and Oracle your main competitors? How do you stack up against them?
记者：你们是把IBM和曱骨文作为最主 要的竞争对手吗？你们是如何积蓄力量 与他们进行竞争的呢？
Hurd: We do consider IBM and Oracle as our main data warehousing competitors, although we don’t compete with them in every product area. We feel we compare very favorably to these two competitors, especially when it comes to the ability to grow without boundaries. We are often brought in by companies to replace systems that were originally built on IBM or Oracle technology. Also, we feel we have an advantage in our specialization on data warehousing and decision support. Our competition doesn't have the same focus, evidenced by the fact they promote online transaction processing systems, which can’t really handle the data loads or process the complexity of queries our database can. We’re especially proud of the industry recognition we’ve gained in the past year with our customers. The world’s largest commercial Teradata user, SBC Communications，led five out of six categories in a recent database scalability survey by analyst firm Winter Corporation. The Data Warehousing Institute recognized Teradata customer
Harrah's Entertainment as its 2000 Leadership in Data Warehousing Award winner.
赫德：我们的确把IBM和甲骨文看作 数据仓库的竞争对手，但不是在每个产 品领域之间我们都存在竞争。相较这两个竞争对手，尤其是相较于他们无界限 的增长能力的方面，我们觉得自己很有 优势。我们的技术也常常被一些公司引 进，以取代那些原本建立在IBM或曱 骨文技术基础之上的系统。此外，我们 认为我们有数据仓库和决策支持专业化 的优势。我们的竞争不会有相同的焦 点，因为事实上，他们推销网上交易处 理系统，而该系统并不能像我们的数据 库一样真正处理数据负载或处理复杂的 查询。尤其感到自豪的是在过去的一年 中我们得到了客户的产业认可。通过 Winter公司近期的可扩展性调查，世界 上最大的商业Teradata用户，SBC通信 公司主导了 6个类别的数据库分析公司 中的5个。数据仓库研究所确认其2000 年的数据仓库奖得主为领导Teradata的 客户哈拉娱乐公司。
Reporter: How would you summarize the benefits you bring to customers?
记者：那您给顾客们所带来的益处是什 么呢？
Hurd: We help them drive growth. And we make them smarter with better decision-making against a single view of the business. We cannot say that we are the best but we are always trying our best to bring benefits to the customers.
赫德：我们帮助他们推动增长。我们让 他们更好地作出明智的决定，而不只是 单一的业务决策。我们虽然不是做得最 好的，但是我们一直都在尽力以给顾客 带来好处。