Since its launch, the monthly sales numbers of the console have been higher than its competitors across the globe. According to the NPD Group, the Wii sold more units in the United States than the Xbox 360 and PlayStation 3 combined in the first half of 2007. This lead is even larger in the Japanese market, where it currently leads in total sales, having outsold both consoles by factors of 2:1 to 6:1 nearly every week from launch until November 2007. In Australia, the Wii exceeded the record set by the Xbox 360 to become the fastest selling games console in Australian history.
自从发售以来，Wii的每月的全球销售量远高于其竞争对手。 根据市场调查公司NH3的数据，2007年上半年，Wii在美国的销售 量比Xbox360和PS3的总销售量还要多。目前其在日本本土的销售 量更大，其目前的销售量自发售以来到2007年11月，几乎每周都超 过了其竞争对手的2倍到6倍。在澳大利亚，Wii甚至超过了 Xbox360 创下的销售记录，成为澳大利亚历史上销售最迅速的电子游戏机。
On September 12，2007，it was reported by the Financial Times that the Wii had surpassed the Xbox 360, which was released one year previously, and had become the market leader in home console sales for the current generation, based on sales figures from Enterbrain, NPD Group, and GFK. This is the first time a Nintendo console has led its generation in sales since the Super Nintendo Entertainment System.
据Enterbrain、Nro调研公司和GFK消费调研公司的销售数据 显示，2007年9月12日，《财经时报》报道Wii已经超越了前一年发行 的Xbox360，并成为现今家用游戏机的市场主导,这是任天堂的游 戏机继超级任天堂第一次成为销售龙头。
On July 11，2007，Nintendo warned that the Wii would remain in short supply throughout 2007. In December 2007, Nintendo produces approximately 1.8 million Wii consoles each month. Some UK stores still had a shortage of consoles as of March 2007，demand still outpaced supply in the United States as of June 2007，and the console “selling out almost as quickly as it hits retail shelves” in Canada as of April 2008. In October 2008，Nintendo announced that between October and December 2008 the Wii will have its North American supplies increased considerably from 2007’s levels, while producing 2.4 million Wii units a month worldwide, compared to 1.6 million per month in 2007,
2007年7月11日，任天堂声称整个2007年Wii将会持续缺货。同 年12月，任天堂月生产约180万台Wiie2007年3月Wii在英国各大百 货仍旧紧缺，2007年6月美国的生产量依旧远远不足供应大量的需 求,2008年4月在加拿大，Wii “几乎是一上架就被抢购一空”。2008 年10月，任天堂宣布在2008年10月到12月Wii将在2007年的基础上 增加对北美区的发售量，与2007年月生产160万台相比，每月将以 240万台的生产速度进行生产。
In 2007, the Wii was the second best-selling game console (behind the Nintendo DS) in the US and Japan with 6.29 million and 3,629,361 units sold respectively, according to the NPD Group and Enterbrain. During the same year, the Wii had outsold the PlayStation 3 by 3:1 in Japan, while the Xbox 360 had sold 257,841 units in that region that year, according to Enterbrain. In Europe, the Wii sold 0.7 million units in 2006 and 4.8 million in 2007 according to estimates by Electronic Arts. In 2008，the Wii was the best-selling home console in Japan with 2,908,342 units sold, according to the Enterbrain. Prior to the release of the NPD Group’s video game statistics for January 2008，the Wii has been ahead of the Xbox 360 and PS3 in US sales in most months since the Wii and PS3 were released, according to data by the NPD Group. In the United States, the Wii had sold 10.9 million units by July 1，2008，making it the leader in current-generation home console sales. As of November 1，2008，the Wii has sold 13.4 million unitsin the US, almost two million more than Xbox 360 and over twice the number of PlayStation 3 units sold, according to the NPD Group.
到2007年，根据NPD调研公司和Enterbrain同年的数据显示，Wii已经是仅次于任天堂DS的热销产品，在美国和日本分 别售出了 629万台和362.9361万台。根据Enterbrain的数 据，在日本Wii的销售量是PS3的3倍，而Xbox360当年则 在该区售出了 25.7841万台。Wii在2006年的销售量为70 万，电子艺界公司则预测2007年的销售量为480万。在2008 年，根据Enterbrain的数据调査显示，Wii在日本已经成为 最受欢迎的家庭游戏机，拥有290万8342台的销售量。在 NPD调査机构关于2008年1月电子游戏的统计数据发布 之前,据NPD的统计数据自Wii和PS3发售以来，Wii在大 部分月份已经超过了 Xbox360和PS3在美国的销售量。截 止到2008年7月1日，Wii已经售出了 1090万台，使其成为 当代家庭游戏机的霸主。到2008年11月1日，根据NPD的 统计Wii在美国已经售出了 1340万台，比Xbox360的销售量要多出近200万台，是PS3销量的两倍 还要多。
While Microsoft and Sony have experienced losses producing their consoles in the hopes of making a long-term profit on software sales, Nintendo reportedly has optimized production costs to obtain a significant profit margin with each Wii unit sold. On September 17，2007, the Financial Times reported that this direct profit per Wii sold may vary from $ 13 in Japan to $49 in the United States and $79 in Europe. On December 2,2008，Forbes reported that Nintendo makes a S6 operating profit per Wii unit sold.
当微软和索尼都经历了通过生产游戏机以期通过销售游戏软件获取长期利益的失败后,据称 任天堂优化了生产成本以通过每一台Wii的销售获得明显的收益。2007年9月17日财经时报报道每 台Wii直接利润存在不同的差异:在日本的销售利润为13美元，美国为49美元,欧洲则为79美元。 2008年12月2日，福布斯报道任天堂从每台Wii的销售中获得6美元的营业利润。