this is the Technology Report.Technology is creating major changes in the music industry.Music lovers listen to and buy music on the Internet.They can watch live concerts of favorite artists online.And music makers as well as music industry officialsuse social media to reach and increase public interest.Nick Sherwin is the founder of the band — Suburban Skies.He says 21st Century technologypermits a band to control its own future."Social media is a wonderful thing,and being able to control your own artand not be signed by a record label— to be your own record label — is liberating."Sherwin says the Internet and social mediahave created possibilities for musicians.He says the new way to successis to give visitor more than one type of experience."Some most important thing is content.You have to have songs, videos to be able to get up and do this.But I think it is extremely important to do showsto build your brand, to build your reputation," Sherwin said.Music industry officials discussed the future of the businessduring an international conference in Los Angeles, California.They said musicians are choosing to perform live across the country,following the drop in CD sales in the United States.Rob Light is head of music with the creative artists agency."The majority of the income for artists nowis coming from the live marketplace."Along with the popularity of live musicthere has been an explosion in the number of music festivals,these events are advertised on social media.Pasquale Rotella leads Insomniac, a company thatproduces electronic dance music festivals in several countries."Someone could make it in their bedroom and put it out there.People can gain fans that way, online without anyone's help,and that has absolutely helped the growth of dance music," said Rotella.Bob Pittman leads the radio organization — Clear Channel Communications.He says music lovers are still listening to the radio,although there are new ways of finding music.He says 70 percent of Americans saythey discover new music from what they hear on the radio.But Rob Light says radio will soon be a thing of the past."I do not believe that terrestrial radio is going to beas relevant to a 12-year-old today in five or six years,and if you are going to look forward,I think they are going to get informationfrom other places and other sources," he said.Nick Sherwin is not worried.He just wants to reach everyonewho likes his style of music with the help of the Internet.And that's the VOA Learning English Technology Report.For more technology stories, go to our website 51voa.com.Give us a like on the VOA Learning English Facebook page.Follow us on twitter at VOA Learning English.