Gillette model吉列模式
Gillette C名称
Gillette Joanne名称
n Gillette吉列
Gillette Kelly名称
Heather Gillette标签
Irene Gillette标签
Ronald Gillette标签
Wayne Gillette标签
Chapter 2 introduces the fundamental situations of the fourth M&A wave of American, and the analysis of the main reasons that cause and promote this wave, such as the macroeconomic reason, microeconomic reason, political reason, law suit reason, finance and technology reason, etc. Chapter 3 focus on the introduction of Gillette’s development track and all the four fights against the oppositions, includes the prices of offers, the reactions of the market, merger companies’ attack and Gillette’s replies.
报告第二章介绍了美国第四次并购浪潮的基本情况,并对引致该次浪潮的各种原因进行了分析,其中包括宏观经济原因、微观经济原因、政治原因、法律原因、金融与技术原因等;第三章介绍了吉列公司的发展历程以及历次并购活动的情况介绍,其中包括价格、市场反应、并购者策略以及吉列的应对措施等。
参考来源 - 吉列并购案例分析