The products are in accordance with the food health standard of our country, recognized by America Coca Cola and Pepsi and appointed as the supplier to provide packing material of drinks for them.

产品符合我国食品卫生标准,并获美国“可口可乐”、“百事可乐”公司质量认可,指定为该两大公司的饮料提供包装材料。

Based on that, the paper made distinctive analysis and summarization on the Pepsi brand series ads from 3 aspects: designing color, graphics, and word. Finally it classified the characteristics of the visual design.

第二至四章可作为文章的第二部分,展开了百事集团系列品牌广告设计所面对的消费者群体及其审美心理探究,以此为依托,对百事集团系列品牌广告设计色彩、图形、文字三要素作了具有特色的分析和归纳,最后就其视觉设计特征进行分类和阐述。