Visual Culture is a image culture form compared with the language culture which regards the picture as the basic symbol expressing the meaning, the mass media as the main medium and the visuality as the core.

视觉文化是以图像为基本表意符号、以大众媒介为主要传播介质、以视觉性为精神内核,与通过理性运思的语言文化相较而言的一种通过直观感知的图像文化形态。

The newspaper has cheap prices, the visuality is strong, easy advantage of reading etc. , the most important thing, the newspaper is different from effective time of the TV, make the newspaper TV each have advantage keen competition.

报纸有价格便宜，可视性强，便于阅读等优点，最为重要的事，报纸和电视的有效时间不同，使报纸电视各具优势激烈竞争。