gimmickry /ˈɡɪmɪkrɪ/

• 1.  

  N-UNCOUNT（不可数名词） If you describe features or actions as gimmickry, you mean they are not necessary or useful, and their only purpose is to attract attention or publicity. 花招[表不满]

  例：

  No gimmickry or hoopla is necessary.

  无须耍花招或大吹大擂。