gimmicky /ˈɡɪmɪkɪ/

• 1.  

  ADJ（形容词） If you describe something as gimmicky, you think it has features which are not necessary or useful, and whose only purpose is to attract attention or publicity. 耍花招的 [非正式]

  例：

  The campaign was gimmicky, but it had a serious side to it.

  这场运动有点玩弄技俩，不过也有它严肃的一面。